Searching for a New Domain

The best way to search for available domains is to use a domain name registrar or a domain name search tool.  Some popular domain registrars include InMotionHostingGoDaddy, Namecheap, and Bluehost. These registrars allow you to enter your desired domain name and check its availability across multiple domain extensions (such as .com, .net, .org, etc.). Additionally, you can use domain search tools like and Domain Wheel, to generate domain name ideas and check their availability. It’s important to choose a domain name that is memorable, easy to spell, and relevant to your business or brand.

Here are some things you should avoid when choosing a domain name:

  1. Difficult spellings: Avoid using complex spellings or unique spellings of common words as it can make it difficult for people to remember and find your website.
  2. Hyphens and numbers: It’s best to avoid hyphens and numbers in your domain name as they can be confusing and make it harder to remember the domain.
  3. Trademark infringement: Make sure your domain name is not infringing on someone else’s trademark.
  4. Using slang or jargon: Avoid using slang or jargon that only a certain group of people would understand as it may limit your target audience.
  5. Being too specific: Avoid being too specific with your domain name as it may limit your business growth in the future.
  6. Lengthy names: Try to keep your domain name short and easy to remember, preferably under 15 characters.

Beware of Domains with a Negative History

Beyond avoiding pitfalls in the actual domain name, you will also want to check the history of any domain that you purchase. Buying a domain with negative history can have serious consequences for your website’s search engine rankings, reputation, and online visibility.

Below are important to take steps to avoid purchasing a domain with a negative history. 

  • Do Your Research: Before buying a domain, do your research to find out if it has a negative history. You can use tools such as Google, Wayback Machine, and ICANN to gather information about the domain’s past.
  • Check for Penalties: Check if the domain has been penalized by search engines. You can use Google Search Console and other SEO tools to see if the domain has received any manual actions or penalties.
  • Check for Spammy Backlinks: Look for any spammy or low-quality backlinks pointing to the domain. You can use tools such as Ahrefs or Moz to analyze the backlink profile of the domain.
  • Check for Malware: Run a malware scan on the domain to ensure that it hasn’t been hacked or compromised.
  • Check the Domain Age: Older domains tend to have more history associated with them, so you may want to avoid purchasing a very old domain that has a negative history.
  • Use a Domain Broker: Consider using a domain broker to help you find a clean domain with a positive history. These brokers have access to a large inventory of domains and can help you find one that meets your requirements.

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