Meta descriptions Provide a Preview of a Web page’s content.
Meta descriptions are HTML attributes that provide a brief summary or preview of a web page’s content. They appear in search engine results pages (SERPs) below the page title and URL, and are intended to give users a quick overview of what they can expect to find on the page. Meta descriptions typically range from 50-160 characters in length and should include relevant keywords to help improve the page’s visibility in search results.
Meta descriptions are not a direct ranking factor in search engine algorithms, but they can influence click-through rates and indirectly affect a page’s search engine rankings. A well-written and compelling meta description can encourage users to click on the page in search results, which can lead to increased traffic and engagement on the site. Additionally, if a page’s meta description matches a user’s search query, it may be bolded in the search results, making it more noticeable and increasing the likelihood of clicks.
To create effective meta descriptions, it’s important to focus on providing relevant and engaging information that accurately reflects the content of the page. Including relevant keywords and a call-to-action (CTA) can also help to improve the click-through rate and engagement on the page.