Organic SEO & Paid Search Results
Organic SEO (Search Engine Optimization) refers to the process of optimizing a website’s content and structure to improve its visibility and ranking on search engine results pages (SERPs) for relevant keywords and phrases, without the use of paid advertising.
Organic SEO involves various techniques, such as keyword research, on-page optimization, content creation, link building, and technical SEO, that aim to improve the website’s relevance, authority, and user experience.
The goal of organic SEO is to attract more traffic to the website through increased visibility on search engines, and to provide a better user experience for visitors by delivering relevant and valuable content. Organic SEO is considered a long-term strategy that requires ongoing effort and monitoring to maintain and improve search engine rankings over time.
Organic search results are unpaid listings. These listings appear based on their relevance and authority to the search query. Organic search results are based on a search engine’s algorithm and are not influenced by any paid advertising. They are displayed in order of relevance and authority, as determined by the search engine’s ranking algorithm.
Paid search results are typically displayed at the top and/or bottom of a search engine results page (SERP) with an “Ad” label next to them, while organic search results are displayed in the main body of the page, without any labels indicating that they are paid for.
Here’s an example of what paid and organic search results look like on Google:
Paid search results:
- [Ad] Result 1
- [Ad] Result 2
- [Ad] Result 3
Organic search results:
- Result 4
- Result 5
- Result 6
In summary, paid search results are labeled as ads and are usually displayed at the top or bottom of a SERP, while organic search results are the unpaid listings that appear in the main body of the page, based on relevance and authority.