Quality Versus Word Count on Blog Posts
There is no set length for a blog post that is optimal for SEO, as the ideal length can vary depending on the topic, audience, and goals of the post. However, research has shown that longer blog posts tend to perform better in search engine rankings and attract more traffic than shorter posts.
A study by Backlinko found that the average length of a blog post that ranks on the first page of Google search results is over 1,800 words. Other studies have suggested that blog posts between 1,500 and 2,500 words tend to perform well in search engine rankings and generate more social shares and backlinks.
However, it’s important to note that the length of a blog post alone is not enough to ensure SEO success. The quality of the content, relevance to the target audience, and use of relevant keywords and metadata are also important factors in determining search engine rankings.
Ultimately, the length of a blog post should be determined by the needs of the target audience and the goals of the content. It’s better to focus on creating high-quality, informative content that provides value to your audience, rather than trying to hit a specific word count for SEO purposes.