Research Your Company Name
Before selecting a company name or identity, it is important to conduct thorough research to ensure that the name or identity is appropriate, unique, and not infringing on anyone else’s intellectual property rights.
Some of the research that should be done includes:
- Conduct a trademark search to ensure that the name or identity is not already registered by another company.
- Check domain availability to see if the desired website address is available.
- Research competitors to make sure the name or identity is not too similar to existing businesses.
- Research the target market and ensure that the name or identity is relevant and resonates with them.
- Consider cultural and linguistic implications to ensure that the name or identity does not have any negative connotations in other languages or cultures.
