Google Analytics 4 (GA4)
Google Analytics 4 is the latest version of Google’s web analytics platform, which offers new features and capabilities compared to the previous version (Universal Analytics). Here are some key things you need to know about GA4:
- Event-based tracking: GA4 uses event-based tracking, which means that every interaction on your website is tracked as an event. This includes clicks, pageviews, video plays, and other user actions.
- User-centric data: GA4 focuses on user-centric data, which means that it tracks user behavior across multiple devices and platforms, and provides insights into the entire user journey, rather than just individual sessions.
- AI-powered insights: GA4 uses machine learning and AI to provide insights into user behavior and identify trends and patterns in your data.
- Cross-domain tracking: GA4 makes it easier to track user behavior across multiple domains and subdomains, allowing you to get a more complete view of user behavior on your website.
- Privacy-focused data collection: GA4 includes privacy-focused data collection features, such as automatic data deletion, to help ensure compliance with data privacy regulations.
- Customization and integration: GA4 offers greater flexibility and customization options, allowing you to create custom metrics, dimensions, and audiences, and integrate with other Google products, such as Google Ads and Google BigQuery.
Overall, GA4 is designed to provide a more comprehensive and user-focused approach to web analytics, with more advanced tracking, analysis, and reporting capabilities, as well as enhanced privacy and customization features. However, it does require some additional setup and configuration compared to the previous version, and may take some time to get used to.